The large picture: Roku on Midweek said it closed out 2022 with 51.2 million active user accounts, an increase of approximately 14 meg accounts on the yr. It's yet another sign of the times, where consumers are increasingly outing out of traditional pay TV services in favor of more flexible and affordable streaming options.

In the fourth quarter lonely, Roku users streamed an estimated 17 billion hours of content, pushing the full number of hours streamed for the full year to 58.7 billion. That's an increase of 55 percent for the quarter and the full year, Roku said.

With the milestone, Roku is substantially neck and cervix with Amazon. Dorsum in belatedly December, the e-commerce giant revealed that its Fire Tv set platform exceeded 50 million monthly active users in 2022.

In Roku'southward annual cord cut study concluding year, the streaming media specialist institute that 32 percent of Usa households didn't have a traditional pay Television receiver subscription while another 25 pct had cut back on their pay TV service. Saving money was cited as the leading reason for cutting back or eliminating traditional pay TV subscriptions.

By the end of 2024, it is estimated that fewer than half of the households in the The states will be doing business with a traditional cable or satellite provider.

Prototype credit rblfmr, J.J. Gouin